LoveMyDog, a designer of pet clothing, beds and
blankets, has launched a new website following a brand identity
refresh to reinforce its high-fashion credentials. As well as new
corporate design, all the collections were given names, mostly
inspired by street signs in east London where LoveMyDog has its
design studio. New photography was taken and new functionality
added, such as “Shop by Look” and “Shop by
Material”. In addition, new data-capture mechanisms were
incorporated; visitors to the site can now request a free gift
for their dog’s birthday and download a free book. Supported by a
pay-per-click campaign, these two offerings have proved very
popular helping to grow the company’s customer and prospect
lists. There is also a “Pooch of the Month”
competition featured on the homepage and on Facebook. The website
uses the Bluepark platform and was designed by Matt Setchell
Creative. All content was written by Words that Sell and the site
was built by Sapna Group.
Very.co.uk, Littlewoods.com and isme.com, the
flagship brands of Shop Direct Group, are investing more than
£12 million in their multimedia Christmas campaigns. Each
brand has its own individual campaign running across print,
online, social media and mobile, with television adverts being
regularly shown throughout the day from early morning into the
evening.
The first to launch was Isme, which went live in October and runs
through to 12th December. The 30-second TV advert features brand
ambassador Lynda Bellingham as a fairy godmother and was created
by Addiction London.
Littlewoods.com began its campaign mid-October across print,
digital, radio, video-on-demand and social media channels. TV and
cinema adverts began showing on 1st November. The 40-second ads
were created by Contagious Content and produced by
Weilands.
Very.co.uk’s campaign launched on 1st November and running across
TV, digital, print and social media. Featuring Holly Willoughby
and Fearne Cotton, the ads were developed by VCCP. Very’s print
adverts feature QR codes that once scanned with a smartphone app,
will take visitors through to the relevant pages on Very’s mobile
site. Carat planned and booked media for all the campaigns.
QVC UK is predicting to generate 5 percent of
sales through its iPhone app by the end of next year; it
currently generates 2.4 percent of sales via its app. The app has
recently undergone a refresh and now allows customers to view
streaming of the live TV channel. Customers can also browse from
products from current and recent programmes while watching the
live channel and use QVC’s TV Guide to plan their viewing up to
three weeks in advance.
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