Luxury-fashion etailer My-Wardrobe has appointed former Harrods
Direct director David Worby as its global chief executive,
effective July 2012. His appointment comes in a year that has
seen My-Wardrobe extend its international presence in Australia,
Europe and the Middle East.
Last year saw My-Wardrobe open an office in Sydney, which will be
the springboard for its planned expansion into New Zealand and
Singapore this year.
Six months ago the business, which launched in London in 2006 as
a destination for “affordable luxury” opened an office in Norway
and has since launched a localised website for Norwegian
customers. Swedish and Danish sites are set to follow within six
months.
My-Wardrobe opened an office in Dubai this year, with a view to
grow its sales in the Middle East. Its website for the region is
currently in English, but a spokesperson for My-Wardrobe
confirmed a fully localised version will be unveiled within 12
months.
David Worby’s appointment will help the brand achieve its
ambitious international expansion plans, particularly into
emerging markets, where My-Wardrobe sees most of its growth
potential.
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