Wayfair.co.uk, the UK division of US online home furnishings
retailer Wayfair.com, experienced strong sales in its first year
after securing $165 million venture capital funding in 2011 to
fuel its global rebranding and expansion initiatives in the UK,
Germany and Australia.
Since the launch of the Wayfair brand, the company has weathered
the economic downturn and continues to grow its UK-based teams.
In 2012, Wayfair expanded its UK and Ireland head count by 57
percent, bringing the total global employee figure to over 1,100
in job functions such as supplier outreach, customer service,
operations and supply chain.
The UK business is led by Joel Stevenson, supported by a director
of supply chain and category managers, who focus on growing main
product categories. Marketing and advertising is a “joint
effort” between the UK and US teams, says Stevenson, though
the UK does have a dedicated PR manager.
Stevenson adds that there are plans for further investments in
people throughout 2013, including appointments in the buying and
marketing departments as the company prepares to boost brand
awareness in the UK.
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