AMARA has announced that Mark Higgins has been appointed as its chief operations officer (COO) which is a brand-new role in its business.
Having spent 24 years at Charles Tyrwhitt, where he was an integral part of the leadership team that grew the business from one turning over £4.5m, to an internationally known multi-channel retailer generating over £225m sales per annum. Mark has since been consulting for several businesses, helping build and develop operations, infrastructure and customer service. At AMARA he will be working closely with fulfilment, logistics and customer care to manage and advance these functions for improved day-to-day operational performance and future growth globally. 
Speaking about his role, Mark Higgins (pictured) said: “AMARA is a progressive retailer that has already developed an excellent customer experience; I will be building on this by supporting all operational areas to take the brand to the next stage of growth. I’m thrilled to be joining such an experienced team and dynamic business.”
Andrew Hood, AMARA CEO added: “I’m delighted to welcome Mark to the AMARA team. His experience and expertise will be invaluable as we move into the next phase of growth. We have an exciting journey ahead of us and will be continuing to build the brand both in the UK and internationally. The new Chief Operations Officer role sets us apart from our competitors and allows us to be an early adaptor to changes within the market and needs from our customers”.
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