Damart UK has worked with Leeds based agency HOME to adapt a TV advertising run by its French parent company in France to target a younger audience. The UK campaign also includes press advertising in mainstream women’s magazines along with social content. The TV ad will air on Channel 4 and ITV in spots around popular shows including Coronation Street, Good Morning Britain and Loose Women.
“HOME’s wealth of experience in TV and content, coupled with their comprehensive understanding of the sector and target audience, made them the obvious choice,” commented Michelle Coring, Damart UK head of marketing. “We’re delighted with how the campaign has shaped up and are confident that it will help us to drive sales in the UK as well as resonate with our current and target audience.”