Feelunique, the beauty eCommerce platform increases its sales by 39 per cent for the quarter to 3rd January 2021. Coming in at £28 million, it had increased its active customer numbers by 41 per cent and website visits by 86 per cent. Skincare, in particular, performed exceptionally well with sales up by 57 per cent and a product in this category selling every 10 seconds throughout the quarter.
This continued growth reflects the appeal and relevance of Feelunique’s extensive brand range as well as the benefits of ongoing investments made in the Company’s proprietary eCommerce platform to enhance the customer experience with a particular focus on personalisation, speed, and ease of use.
It also delivered a strong sales performance through its retail channel whilst sales through the Marketplace channel increased more than ten-fold against the prior year. This outstanding growth reflects the Company’s strategic focus on adding new established, niche, independent and challenger brands and exclusive products to the platform. The business continued to expand in its target international markets during the quarter with U.S. sales increasing by 168 per cent alongside encouraging growth in several MENA and European markets.
Gifting items performed particularly well, in particular the hugely popular Feelunique advent calendar which sold 10,000 editions in the lead up to Christmas. Demand for skincare, haircare and fragrance also increased significantly, with sales of retinol-based products rising by 145 per cent and sales of dermatologist-approved skincare up by 174 per cent as customers looked to replicate professional-standard treatments at home during lockdown.
Sarah Miles, CEO of Feelunique commented: “We’re delighted to report a very strong sales performance during the quarter, capping what was a transformational 2020 for Feelunique.
We have achieved rapid growth in revenue and new customers over the past 12 months. This progress has been supported by investments in our technology and our focus on expanding the number of brands available through our platform. As a result of this continued momentum, Feelunique is on track to exceed £100m in sales and achieve positive EBITDA for its financial year ended 31st March 2021.
I’d like to take this opportunity to thank my colleagues across the business for their continued commitment and support through the important Christmas period, particularly during such a challenging time. We have very exciting plans for 2021, which include adding even more brands and exclusive ranges to our platform, driving sales through our growing Marketplace channel and expanding further in our target international markets.”