Laura Ashley has agreed a new partnership with Graham & Brown to exclusively supply its new collection of paint, wallpaper, murals, and wall art.
The range, which has been developed at the Blackburn headquarters of wallpaper and paint manufacturer Graham & Brown, will include a mix of new murals and new designs, inspired by Laura Ashley’s extensive archive, alongside some of the brand’s best-selling wallpaper prints.
Laura Ashley Home is launching across the UK in selected NEXT stores and via both the Laura Ashley and NEXT websites this Spring.
Alan Kemp, head of brand marketing at Graham & Brown said: “We are delighted to be partnering with Laura Ashley and launching the collaboration in our 75th anniversary year. Both brands are synonymous with design authority and high-quality production values, as well as sharing a strong British heritage.”
Poppy Marshall-Lawton, head of brand & partnerships at Laura Ashley said: “It is so exciting to be able to relaunch the wallpaper and paint collection with Graham & Brown. The partnership combines Laura Ashley’s rich design heritage with Graham & Brown’s expert manufacturing.
“We know our customers, old and new will be as delighted as we are with our new home range.”