Mindful Chef attracts big name suitors

Piper invests £6 million in Mindful Chef

Nestle and Waitrose are amongst the parties suggested as being in talks to acquire Mindful Chef, the online recipe box business. Founded by Giles Humphries and Myles Hooper, Mindful Chef enjoyed a surge in sales during lockdown and is expected to achieve sales of £20m this year. The five year old business could sell for between £35m and £50m.

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