This year Patagonia will donate 100 per cent of global Black Friday sales from its stores and website to grassroots organisations working in local communities to protect air, water and soil for future generations. These are small groups, often underfunded and under the radar, who work on the front lines.
For decades, Patagonia has looked for ways to reduce its manufacturing footprint, including its reliance on fossil fuels. It also funds grassroots environmental organizations by giving away 1 per cent of its sales every year. To date that amount totals $74 million.
The initiative runs across all Patagonia stores worldwide including those in France, Italy, Germany, Spain, Ireland and the UK.
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