It’s 100 days to Christmas on 16 September and Santa’s sack is already filling up as 24 per cent of Brits – equating to 13 million across the UK – have started their festive shopping for 2019 according to research from American Express.
The study also found Santa’s helpers started shopping early because they are able to pick up presents when they see something that catches their eye (51 per cent) or because they want to avoid a big spending spree in the run-up to Christmas (43 per cent). Approximately two in five (41 per cent) savvy spenders buy gifts during the year to make the most of discounts and offers.
However, it’s not just the gift-givers that are thinking about what is going to go under the tree this year. Nearly five million Brits admit to having already handed out their gift lists to friends and family.
For the shoppers who are yet to think about turkeys and tinsel, over half (52 per cent) say it’s too early to start thinking about the festive period while 19 per cent are waiting for the sales before they begin spending.
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