Australian men’s underwear company aussieBum has created the world’s most expensive men’s underwear from 24k gold fabric. Selling at AU $14,695, one pair has already sold to an international customer who has been a huge fan of the brand since its inception.
To give other underwear collectors the opportunity to own a pair, aussieBum is running a competition where three lucky people will each win a pair. The 24K Gold yarn was developed in Germany and knitted into fabric in Queensland. It was designed by company founder Sean Ashby, and made in Sydney, Australia.
Sean Ashby, managing director of aussieBum shared; ‘The Gold Rush era was one of the most exciting and prosperous times of Australian history. I’m mesmerized by the thought that people travelled from around the world to seek their fortunes in Australia. Now, people don’t have to travel down under to find their fortunes, they can find it online at aussieBum.com.’
aussieBum, manufactures in Sydney, Australia, and continues to enjoy international success. In the last financial year, the company sold more than one million pairs of underwear and swimwear around the world – a statistic very few Australian fashion companies can boast.
Cheeky, irreverent and always sexy, Australian owned aussieBum stands by the mantra; ‘If you doubt yourself, wear something else’.
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