Selling and shipping to international customers could hold the keys to growth this Black Friday. nShift has set out how eCommerce companies can overcome the barriers associated with global shipping. With the penetration of multi-carrier delivery options, including nShift, in the online retailing sector, it is no longer as complex to welcome and reassure overseas customers, or indeed local customers seeking to buy and have gifts shipped to overseas recipients.
nShift’s latest report cites research that shows 52 per cent of shoppers look for purchases sold outside their home countries. With some 64 per cent of consumers expected to shop online on 29 November, retailers that wish to maximise their Black Friday success need to meet the demands of customers from every corner of the globe. However, the nShift report also noted that issues around shipping still remain the biggest barrier to selling to international customers.
Given that even the smallest online retailer selling via established marketplaces can facilitate multi-option international shipping through their chosen marketplace platforms, consumers are much more confident that their orders will be fulfilled and delivered efficiently. Tracking is also widely available providing an additional level of reassurance.
Gary Carlile, EVP customer growth at nShift, said: “Buying from a retailer outside their country for the first time can feel risky for many shoppers. But if they have a positive delivery experience, they are likely to come back for more.
“To put these strategies into practice, and overcome the barriers to shipping beyond borders, retailers require the right infrastructure. They must have sufficient delivery capacity to enable scale, meet demand, increase choice, and reduce costs.”
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