29th
September 2014: For the first time, weather-activated
advertising has been launched on the streets of London as bespoke offers –
Barclaycard’s deals website – created an offer for
umbrellas that only shows up in the rain – using
water-repelling paint.
The
unique marketing campaign uses “hydro-phobic” paint
technology applied to paving slabs. The paint is only visible in the rain; when
the concrete slabs around it darken in the wet, the newly developed paint is
activated to reveal an offer for, appropriately, umbrellas.
bespoke
offers is trialling the innovative new approach to offer 2000 umbrellas for
just 1 penny each on its website – on a first come, first served basis
Stuart
Brann, Acquisition Marketing Director at bespoke offers explains: “bespoke
offers is designed to save people money on life’s
everyday items, as well as provide great value experiences, gifts and
treats. To remind people just how useful bespoke offers can be we’re
trialling this novel form of advertising. So today, when it rains, they
will be able to see our latest promotion on pavements across London – umbrellas
for just 1p.”
Anyone
wanting to take advantage of this deal should visit www.bespokeoffers.co.uk for
all the details.
bespoke
offers is a service from Barclaycard that gives everyone access to hundreds of
money saving offers from big brands and local businesses across the UK,
anytime, anywhere, online or through their mobile phone (app available free on
both Android and IOS).
Check
out www.bespokeoffers.co.uk or
download the new app and find your perfect match!
ENDS
For more information please contact Vicky
Luttig, Media Relations Manager, Barclaycard, on 020 7116 2592.
About
bespoke offers
bespoke
offers from Barclaycard is a service which gives everyone access, online and on
their mobile phones, to hundreds of money saving offers from big brands and
local businesses across the UK.
Based
on Barclaycard’s deep understanding
of the UK’s consumer shopping
behaviours – more than 40% of all spending made in Britain on credit and debit
cards goes through Barclaycard – and combined with what people say they want to
save money on, bespoke offers ensure that people receive details on the deals
most relevant to them.
bespoke
offers launched in May 2013 and forms part of Barclaycard’s strategy of
developing open market products that are available to anyone, not just Barclays
or Barclaycard customers. It now has over 1 million registered users and
provides hundreds of offers every day across categories including travel and
experiences, fashion, technology, food and drink and home.
About
Barclaycard
Barclaycard,
part of Barclays Bank PLC, is a leading global payment business that helps
consumers, retailers and businesses to make and take payments flexibly, and to
access short-term credit and point of sale finance.
The
company is a pioneer of new forms of payments and is at the forefront of
developing viable contactless and mobile payment schemes for today and cutting
edge forms of payment for the future. Barclaycard also partners with a wide
range of organisations across the globe to offer their customers or members
payment options and credit.
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