Abercrombie and Fitch debuts on Tmall

Abercrombie & Fitch which has ten retail stores in mainland China plus a local website for the Chinese market is leveraging Tmall to reach more of its target customers. CEO Fran Horowitz commented “Alibaba Group places a strong emphasis on consumer engagement, which aligns with our focus on creating a unique brand experience for our customers, as well as facilitating a seamless and frictionless shopping experience. Building on our Hollister brand’s successful partnership with the leader in China’s online retail space, we are excited to bring our A&F brand to the broader Chinese market, beyond the reach of our physical stores through Tmall.”