Abercrombie & Fitch Co. expands same-day delivery service


Abercrombie & Fitch Co. expands same-day delivery service

Abercrombie & Fitch Co. has expanded its same-day delivery service to the majority of its UK store fleet, including in over 30 Abercrombie & Fitch, Abercrombie kids and Hollister locations. The retailer has partnered with Stuart, Gophr and software provider Delivery Solutions to build on its fulfilment capabilities and allow customers within certain postal codes to receive products from its stores within the same day. This follows the successful launch of a same-day delivery option in the U.S., which was introduced in October 2021.

Customers in the UK can now use the Abercrombie & Fitch, Abercrombie kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of apparel inventory that is available in their local stores for same-day delivery. Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout. Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.

“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it. The additional speed offering has been resonating with customers in the U.S., especially those in high-density markets, since we launched last fall. This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options,” said Larry Grischow, EVP, Supply Chain and Procurement at Abercrombie & Fitch Co. “We’re looking forward to partnering with Stuart, Gophr and Delivery Solutions, all of whom support our goal of providing an exceptional fulfilment experience for our UK customers.”

This initiative is part of Abercrombie & Fitch Co.’s ongoing journey to transform its supply chain and deliver capabilities that best meet its customers’ evolving needs and shopping preferences. The same-day delivery service adds another option to the retailer’s portfolio of omnichannel services, which includes purchase online pick up in store, curbside pickup, reserve in store, ship from store and traditional parcel home delivery.

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