eBay Enterprise®, an eBay
Inc. company, has signed a three year extension
with ACHICA, a leading UK based luxury private sale retailer. The
extension to 2017 see’s eBay Enterprise continue to provide international
fulfillment and shipping services to support ACHICA’s future growth
ambitions. Since
launching in the UK back in 2010 ACHICA has grown rapidly and now has over 4
million members across the UK, Germany, Spain, France, and Poland.
As part of the
relationship eBay Enterprise manages the end-to-end fulfilment business from
receiving goods directly from the manufacturer, breaking down into individual customer
units, shipping directly to the consumer, and returns management. This
unique private sale model has enabled ACHICA to grow rapidly without the need
to invest in its own fulfilment and distribution infrastructure in each of the
markets it operates.
ACHICA’s growth and
international expansion has followed a carefully orchestrated plan to maximise
efficiencies, whilst allowing themselves flexibility to truly understand market
characteristics and nuances key to developing their successful business model
on a local scale. ACHICA now employs over 120 staff including local buyers to
cater to different markets tastes.
CEO, Steve Robinson, has
been driving ACHICA’s efforts towards a scalable and efficient international
business operation since joining last year. “We are present in several
European markets but we know we need to do even more to behave like an
international business. The next exciting phase of ACHICA’s involves delivering
the shopping experience that these markets demand”.
Robinson added “We have
come a long way in a short space of time, but we still have ambitious
plans. eBay Enterprise has been integral to our business growth since
launching back in 2010. The partnership allows ACHICA to focus on its
core competency; sourcing highly attractive products that appeal to our premium
group of customers. With eBay Enterprise’s expertise in the international
arena we have been able to continue our growth journey by better catering to
the local demands of the International shopper. Therefore they were the obvious
choice in continuing to support us on our journey for the next three years”.
Michael Kliger, Managing
Director International at eBay Enterprise, said, “ACHICA has been a great
success story since they introduced their innovative luxury lifestyle members
model. We have been able to provide a highly flexible fulfilment
operation that specifically caters to a unique and ever changing product
assortment, providing ACHICA with the means to provide their customers a
superior delivery experience”. Kliger added, “We are delighted to
continue to partner with ACHICA as they look to continue their upward
trajectory and make further in-roads into overseas markets”.
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