ACID and the Baby Products Industry Association (BPIA) know the crucial role safety and compliance plays within the Baby Products Industry, of which intellectual property (IP) is an essential part.
The Baby Products Industry covers a wide range of goods from clothing to toys; food to toiletries. All these products need to adhere to strict testing standards, and achieving this is a true reflection of a great brand and product design. Sadly, the risk from copycats is ever present. Protecting your trademarks, designs, copyright and sometimes even patents, along with keeping your hard earned trade secrets safe, is paramount to protecting your creations, brand and business from any corner-cutting copyists.
ACID and the Baby Products Industry Association (BPIA) are delighted to join forces in partnership to ensure their members receive the right IP advice and support and also enjoy reduced membership rates We are excited to move forward together and look forward to a mutually beneficial relationship and a bright future.
Marc Hardenberg, BPA said, The baby products industry is no stranger to copycat products and protecting intellectual property is always high on the agenda for our members. Our partnership with ACID will help us to protect brands and ultimately ensure the sale of safe products.”
Laura Newbold Breen, CEO of ACID, said, “My experience with the Trunki brand taught me so much about the challenges of copycats in the toy and baby industry; both in terms of product safety and IP. Working in partnership with the BPA will provide a complete suite of support and advice to ensure our members have all the tools they need to ensure their product and brand compliance”.
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