Acxiom has appointed The Data Agency to be the sole reseller of a suite of Axciom products for rental to the UK market. The Data Agency will take over the rental provision of Acxiom’s Lifestyle data products to include Behaviourbank, Infobase Lifestyle Census as well as Personicx segmentation data and Charity Prospect Pool to provide direct mail, telemarketing, and email rental files.
The agrreds allows Acxion to deepen its efforts towards strategic developments to both existing products such as its Infobase national data asset and AbiliTec customer recognition technology, as well as new digital and cross platform solutions such as Audience Operating System (AOS).
Mark Roy, Chief Executive of The Read Group (The Data Agency) said “The addition of Acxiom’s rental product suite to our offering is a transformative change to the business as a whole, and means we will now offer the most comprehensive view of the UK population in a privacy compliant way. In an increasingly challenging marketplace, brands demand both depth and breadth of insight to inform their decision-making and to prove effectiveness and ROI. This partnership will allow us to marry fresh consumer insight with strategic advice on approach and best practice. being the sole provider will allow us to seamlessly service existing Acxiom data rental clients and offer own our clients additional value.”
Share