Adestra boosts social in emails


With email marketers increasingly using social media to grow
databases and track ROI, email service provider Adestra has
launched a new social sharing feature. The new addition to
MessageFocus aims to expand a brand’s reach and awareness by
adding social links in emails. It enables brands to share links
via social networks, including Facebook, Twitter, LinkedIn and
Google+, as well as giving recipients the ability to share the
email’s content among their friends and contacts. It allows
marketers to see how many recipients have shared content; which
social networks the content has been shared to; the number of
times it has been shared within the social networks and how many
times the content has been viewed. ?To learn more about the feature visit stand
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