Alibaba Group Holding Limited has today officially kicked off its 13th annual 11.11 Global Shopping Festival (“11.11” or “Festival”) with an emphasis on sustainability and inclusiveness.
This year marks the largest Festival to date, with a record 290,000 brands participating. Tmall is offering more than 14 million deals to over 900 million consumers in China.
A key priority for 11.11 is “Green” Lifestyle, Eco-Friendly Consumption. Tmall will have a dedicated vertical to showcase energy-efficient and low-impact products during this 11.11 and will be issuing RMB100 million worth of “green” vouchers to incentivise shopping decisions that contribute to an environmentally friendly lifestyle. Alibaba’s logistics arm Cainiao Network will introduce package recycling across 10,000 Cainiao Post Stations in 20 cities. With the increased use of green technology, Alibaba expects to further reduce the carbon emission per order during this year’s 11.11.
Supporting vulnerable populations is also a key theme this year. Ahead of this year’s 11.11, the Taobao app introduced an option for “senior mode,” a new feature designed to make the user interface more accessible for senior citizens. Consumers are encouraged to share their “Goods for Good” purchases with friends and family. The program enables merchants to donate a portion of their sales to charitable organisations of their choice and with each share, Alibaba will make a 1RMB donation.
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