AliExpress, a global retail online marketplace which is part of Alibaba Group, has announced new measures to enhance customers’ experience on the platform ahead of 11.11 Global Shopping Festival. This includes a series of logistical upgrades and curated retail pages to enhance the customer shopping experience.
“This year’s 11.11 Global Shopping Festival is an important milestone for AliExpress and an opportunity to reaffirm our commitment to continually improve the customer experience. Through our ongoing efforts in logistics infrastructure, AliExpress has upgraded its delivery guarantee, introduced free shipping and free returns for the first time, providing our customers with more flexibility” said Gary Topp, European commercial & marketing director, AliExpress. “With shifting consumer demands, we want to prioritise what matters to our customers by creating dedicated themed shopping pages and extending product offerings.”
AliExpress, currently available in over 200 countries and regions, continues to offer X-day delivery across key local markets including Spain, France, UK, and South Korea during 11.11 Global Shopping Festival. AliExpress now offers two-day local delivery in Spain and France with local warehouses. For selected cross-border orders, AliExpress supports 10 working day delivery for Spain and France, 12 working days for the UK and three working days for South Korea. More than 5 million products on the platform supports X-day delivery in this year’s 11.11 Global Shopping Festival, with an increase of 100 per cent year-over-year in Europe.
Additionally, AliExpress will introduce “On-time Guarantee” for selected products. This service will be applicable for products labelled with “X-day delivery”, which AliExpress will automatically reimburse with a US$1 coupon per order if packages arrive late.
For orders placed during 11.11 Global Shopping Festival in Spain, France, Poland, the UK, Germany, Netherlands, Italy, and South Korea, AliExpress will offer free shipping for all 11.11 products.
AliExpress continues expanding its capability of last-mile delivery in Europe. With a total of more than 36,000 AliExpress-branded pickup points currently available in Europe, the business formed a new partnership with InPost in Spain to further improve the eCommerce shopping experience.
It will introduce free returns for products marked with a “free return” label. 15-day free return is offered to customers in Europe including France, Germany, Italy, Spain and Portugal, and in South Korea. Customers can return unused or brand-new items within 15 days after purchase without any additional shipping surcharges. They will receive a full refund once merchants confirm the items are undamaged.