All Jigsaw Puzzles (AJP) which manufactures a range of jigsaw puzzles from its Devon base has been acquired by Smart Toys, with a mission to share the endless possibilities of puzzling. AJP has an extensive customer base for white-label puzzles as well as a successful eCommerce division offering a range of over 300 puzzles and working with national brands such as A-Z Maps and The National Gallery, and with quirky artists such as Tim Bulmer and Mike Jupp.
Brian O’Donnell, managing director of All Jigsaw Puzzles, said: “I am delighted to be able to announce that we have joined the Smart family. We share the same goals and both believe in investing in great people to make premium products. I am looking forward to working with the team at Smart to build on our fantastic history.”
The team at All Jigsaw Puzzles will continue to operate as an independent business whilst enjoying the synergies and sales opportunities that come with the international presence of the Smart brand.
The acquisition by Smart, known for award-winning brands including SmartGames, IQ, Happy Cube, The Genius Square, GeoSmart and SmartMax, furthers the growth and presence of the company in the UK after its 2022 acquisition of The Happy Puzzle Company.
Smart’s global CEO, Rolf Vandoren, said: “Many of the great puzzles produced by All Jigsaw Puzzles will add to our ever-growing base of products that puzzle fans enjoy around the world. We also now have the added benefit of a European-based manufacturing facility to bring local production opportunities to our customers as part of our product portfolio”.
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