Joshua Alliance has led his family’s acquisition of N Brown Group to completion. This sees the Alliance family regain control of the business which includes brands JD Williams, SimplyBe and Jacamo. Recently repositioned as a ‘digital led’ business, it once ran multiple catalogue brands with a significant bias towards the mature market, relying on a credit model.
It is not known whether the current positioning or senior team will remain in place under its new ownership.
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