Amazon has today (28 October) announced the launch of Climate Pledge Friendly to help make it easy for customers to discover and shop for more sustainable products.
Customers will now see the ‘Climate Pledge Friendly’ badge on more than 40,000 products in Europe to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.
The Climate Pledge Friendly selection includes beauty, fashion, grocery, household, office, and electronics products for consumers and businesses from brands including Cif ecorefill and Seventh Generation by Unilever, Faith in Nature, HP Inc., Haglöfs, Esprit, Calida, and Kite Clothing. Climate Pledge Friendly products are shown in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of its website. The Climate Pledge Friendly selection includes products made and sold by small businesses across Europe.
Amazon said it has partnered with trusted third-party certifications, and customers will be able to discover products that meet sustainability standards. Climate Pledge Friendly includes a wide range of global certifications and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan. Amazon said it is working with more certification partners and brands to add to the selection of products.
As part of the Climate Pledge Friendly initiative, Amazon is also introducing Compact by Design in Europe, an externally-validated certification created by Amazon to identify products that have a more efficient design.
“With the removal of excess air and water, products require less packaging and become more efficient to ship,” Amazon says. “At scale, these small differences in product size and weight lead to significant carbon emission reductions.”
“Climate Pledge Friendly is a simple way for our customers to discover more sustainable products that help preserve the natural world,” said Doug Gurr, Amazon UK country manager. “With 18 external certification programmes and our own new Compact by Design certification, we’re incentivising selling partners to create sustainable products that help protect the planet for future generations.”
“It’s fantastic to see Amazon helping to make sustainable shopping easier and more accessible for consumers. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program” said Darío Soto Abril, CEO of Fairtrade International. “I look forward to seeing it launch in Europe, and hope it encourages even more brands to source more sustainably and certify their products so we can continue to drive positive impact that benefits farmers, workers and our shared environment.”
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