Amazon is planning to launch in Sweden early in 2021 – a first for the Nordic region. Customers in Scandinavia are currently encouraged to buy from Amazon’s German site but tend to be put off by the high delivery charges they incur.
“We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on – low prices, a wide range and fast deliveries – we will eventually be able to win the trust of Swedish customers,” said Alex Ootes, VP EU expansion, Amazon.
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