American Golf has been acquired from private equity firm Endless for an undisclosed fee by an investment group owned by golf enthusiast Peter Jones.
In a post shared on the American Golf LinkedIn page, Peter Jones said, “Golf is a personal passion of mine, so acquiring American Golf feels especially meaningful. It’s a brand that truly understands golfers — from beginners to seasoned players — and has played an important role in the golf community for decades.
“From an investment perspective, American Golf has the opportunity to become a global market-leading retailer because it has an extremely strong brand and a very loyal customer base. It aligns perfectly with our investment strategy of backing established businesses that have clear long-term growth potential, and I see a significant opportunity to invest in the brand, the customer experience and the way the business evolves to meet the needs of modern golfers. I’m excited to help build on its heritage and shape a strong, sustainable future for American Golf.”
Current Ceo of American Golf, Nigel Oddy said: “Joining forces with Peter Jones and his Investment Group marks an exciting new chapter for American Golf. It will enable us to accelerate our growth strategy and further our ambition of becoming the ultimate one-stop destination for everything a golfer requires. This next chapter is going to be a very exciting one.”
The retailer currently trades via 95 stores in the UK and Ireland and posted a turnover of £134.7m for the period ended 26 January 2025.
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