Today Amplience and DigitasLBi Commerce announced a formal partnership to deliver content-centric commerce experiences across all leading commerce platforms.
This partnership will combine DigitasLBi Commerce’s expertise in brand-building, experience architecture, and commerce platform implementation with the Amplience Big Content platform, to deliver world-class eCommerce experiences. The Amplience Big Content platform is a single platform that allows retailers to create digital experiences that inspire users to engage, share, and buy.
This partnership has grown out of a number of successful integrations across many of the leading commerce platforms, including hybris, Demandware, and Oracle ATG. With this announcement, Amplience and DigitasLBi Commerce are formalising this partnership to deliver stellar customer experiences for a range of retailers.
“With digital content influencing 30% or more of sales in online and offline channels, combining rich content automation with the eCommerce platform has become an imperative for brands,” said James Brooke, CEO of Amplience. “We have formed a great working relationship with DigitasLBi Commerce and believe that this partnership will provide a world-leading Content and Commerce capability that is centred around the mobile, omnichannel consumer.”
“DigitasLBi Commerce is devoted to creating commerce experiences that allow retailers to take a customer-first approach. Orienting the technology solution around the customer journey is the way to ensure consistent success,” said Jim Herbert, Managing Partner at DigitasLBi Commerce. “Combining this with Amplience’s Big Content platform, our customers will have the ability to build rich media content that feeds the customer experience. We expect this relationship to set a very high bar for what qualifies as the commerce customer experience.”
About Amplience
The Amplience ‘Big Content’ Platform is a cloud content platform optimized for the visual, mobile and social web. The platform’s powerful content authoring and automation tools connect eCommerce marketers and merchandisers with their channels and customers, creating a seamless workflow for product media, promotional campaigns, user-generated and social content. This integrated approach reduces content production costs by up to 90% and eliminates inefficient content silos while improving quality and reach.
Shop Direct Group, Sweaty Betty, Tesco, House of Fraser, DFS, Marks and Spencer, Jimmy Choo, Dune and Halfords are just some of the eCommerce leaders that use Amplience.
About DigitasLBi Commerce
DigitasLBi Commerce is part of DigitasLBi, a global marketing and technology agency that blends strategy, creativity, media and technology to transform businesses for the digital age. It is powered by Sceneric, a multichannel commerce specialist with unparalleled experience delivering advanced transactional experiences for brands including Moneysupermarket.com, Gucci, Barbour and Superdrug.
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