Amplience has announced the appointment of Anthony Lye as its new Chief Executive Officer.
Anthony LyeLye said: “Customers tell us they need agile solutions that embrace AI and allow each brand to dynamically generate persuasive content and media across various channels to create seamless customer experiences. Ensuring all touchpoints provide the rich and engaging shopping experiences that delights customers and delivers performance is what we will provide.”
Lye comes to Amplience from Palantir Technologies where, as global head, he has been responsible for expanding the Apollo service and the company’s product-led Growth Business Unit and its AI strategy. Prior to that, he was EVP and General Manager at NetApp.
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