Appreciate Group acquires MBL Holdco

Appreciate Group acquires MBL Holdco

Appreciate Group has completed its acquisition, on June 24th, of MBL Holdco, a business which specialises in end-to-end gift card processing and management services from its owner Redu Group. MBL Holdco operates a digital gift card mall which enables consumers and businesses to buy gift cards from a range of 160 high street retailers. It also operates a white-labelled, SaaS, eCommerce platform which enables businesses to launch their own branded gift card websites.

Ian Doherty, CEO, Appreciate Group commented: “The acquisition of MBL rapidly accelerates the group’s technology plans and immediately enhances our capabilities, particularly in our corporate business, where we are already enjoying increased customer demand for our products.

“The MBL platform will help us improve the competitiveness of our offerings and bring forward opportunities that can deliver higher levels of growth.”

Appreciate Group achieved total revenues of £124.265m for the year to March 31st 2022, this was up from £106.805m for the previous year.


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