Appreciate Group has completed the sale of the land and buildings at its former Valley Road, Birkenhead headquarters for £3.2 million in cash. The business which had its roots in Park Foods, which operated a Christmas hampers saving club, is now focused on the sale of digital gift vouchers via its High Street Vouchers brand. For the 11 months to February, the business said that its trading was in line with expectation but that the final month was impacted by the Covid-19 lockdown. It recorded revenues of £112.7m against £110.3m for 2019 but pre-tax profits were down to £7.7m from £11.3m in the previous year.
The business explained that it had prioritised digital offerings to support customers through the pandemic by adding e-codes and e-cards to its proposition.
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