Peak
Packaging Monday, an event that falls a week before Cyber Monday is a
significant date for B2B operators, particularly in the packaging
sector. Consumer spending figures, in recent years, show an average
increase of 60 per cent when compared with the rest of the year. This
has a direct effect on those supplying to the retail sector – and
packaging is a huge part of that.
Kite
Packaging, the UK’s leading supplier of packaging, distributes to a
number of market sectors but has seen a huge rise in demand from
e-commerce clients. Cyber Monday, and a shift in how consumers choose to
complete that all-important Christmas shopping (UK consumers will spend
a whopping 400 million hours online shopping in December), mean an
increased throughput in parcels through the UK distribution sector – and
more parcels mean more packaging. Kite Packaging reports a 39 per cent
increase in turnover during November when compared with the rest of the
year. This is also reflected in the figures reported by packaging
manufacturers, such as corrugators – including the UK’s leading board
manufacturers, who see an average 30-35 per cent increase in sales in
Q4.
Boxes
and paper-based mailing products such as bags are some of the top
products used and is reflected in the increase Royal Mail see during the
Q4 period.
Packaging
is a key commodity to thousands of businesses across the UK, and Peak
Packaging Monday is set to be as successful as ever this year, with
distributors and suppliers close to planning stock and their
distribution strategies ready to tackle the increase. National UK
carriers will also be feeling the surge, with Peak Packaging Day marking
the start of their busy period, with a 40 per cent average increase in
delivery demand – up to 80 per cent during the busiest week compared to
the annual off-peak average.
Kite
Packaging is set to have the most successful Peak Packaging Monday
since it began trading online in 2004, with Jake Kirk, Managing partner
of the online operation commenting; “Peak Packaging Monday is when we
can really judge how well retailers are doing in the run up to
Christmas, high volume orders mean a healthy projection for their end of
year sales and this is only good news for B2B organisations such as
ourselves. We have been incredibly focused on product this year and are
confident our range and competitive
Share