Mail order fashion brand Artigiano
launches new direct recruitment commercial
Italian-inspired ladies mail-order
fashion brand Artigiano has recently launched it’s first-ever television
campaign in a bid to raise awareness of their brand and recruit new customers.
The campaign coincides with
Artigiano’s 20th anniversary, having carved out a niche for effortlessly chic
contemporary classics over the course of the last two decades. If you’re not in
the know, the Artigiano team design every piece with British women in mind and
devotees know them for exemplary tailoring, meticulous attention to detail, and
high quality fabrics and yarns, many of which come direct from top Italian
mills.
Artigiano worked in conjunction
with Bath-based direct response advertising specialists, BRTV, who offered
unrivalled production value at pitch against their two competitors. Tim
Blackshaw, Creative Director at BRTV said:
“We have considerable experience delivering response driven brand
commercials that offer the best possible return on investment. From script to
finished production we have the skill and expertise to be able to maximize a
commercial’s benefit to the business, and budget, using our team of experts
from the film industry, and knew that we could deliver both a beautiful and
effective brand story for Artigiano.”
The advert showcases this artisan
approach to designing each garment, through luxurious, lingering shots that
demonstrate the care, attention and sheer craftsmanship that goes in to
creating every single piece – from selecting fabrics to the finished garment.
The commercial has been airing
since early January on stations such as ITV3, ITV Encore and Sky Arts, and the
initial campaign will draw to a close at the end of January. Early indications
show that the TV campaign is performing well, with the brand seeing a high
volume of orders for featured products, with traffic to the Artigiano website
doubling in the ten minutes after each commercial airs.
Group Marketing Director Allie
Oldham said:
“We’re really excited to air the first ever TV commercial for Artigiano,
and delighted that it has been received so positively. We have such a
fantastically loyal customer base that we hope to spread the word to other
women seeking the kind of quality that can be so hard to find on the high
street.
“We’re really proud of our new spring collection – there are some
fantastic pieces, with the exceptional fit, fabric and finish that we are
renowned for, with the understated Italian-inspired style – cut for British
women – that keeps our customers coming back for more.”
New customers can take advantage of
an introductory offer of 20% off the entire Spring 2015 Collection, plus free
delivery and returns. You can view the commercial, take a peek behind the
scenes and shop the range at www.artigiano.tv, or call 0800 0911882 to request a catalogue.
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