Arvato Supply Chain Solutions expands eCommerce business for Rituals Cosmetics


Arvato Supply Chain Solutions expands eCommerce business for Rituals Cosmetics

Arvato Supply Chain Solutions has opened a new logistics hall in Hanover, Germany a quarter of which will be occupied by Rituals Cosmetics.

The heart of the automation solution for Rituals is a high-performance AutoStore warehouse system to enable fast and efficient processing of the rapidly growing online order segment. The eight-meter-high AutoStore system houses a total of 32,000 bins filled with Rituals products, arranged on a multi-level grid in rows over a floor area of almost 4,000 square meters. Up to 120 robots can operate at the top of the AutoStore. They move autonomously along rails in all directions, gather bins from anywhere in the grid according to the articles needed for an order, and transport them to the respective work or pick stations. The system is equipped with six workstations – or ports – for replenishment of goods in, and 13 ports for picking. All up and downstream processes are connected to the system via conveyors, including 18 packing tables, sorter system, automatic carton erecting and closing machines. The AutoStore system is designed for a capacity of 20,000 to 30,000 orders per day, depending on whether picking is carried out in two or three shifts.

“We have a long-standing and reliable partnership with Arvato,” explains Mark Hoppenbrouwers, Director Supply Chain at Rituals Cosmetics. “Our collaboration began in 2014 with two packing stations in Venray, Netherlands, and has continuously expanded as our brand has grown.” Arvato is now responsible for Rituals’ online business in Benelux, the UK, USA, Hong Kong, Spain, and Portugal.

“Until now, we have served the DA-CH region and Poland from our location in Gennep in the Netherlands,” says Julia Boers, President of Consumer Products at Arvato Supply Chain Solutions. “However, the order volumes have expanded so rapidly it was necessary to look for alternatives or expansion options, and we made the decision to set up another location for Rituals in Hanover.”

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