Asda accelerates multichannel transformation strategy


Asda accelerates multichannel transformation strategy

Asda is to digitally transform its end-to-end supply chain and retail operations with Blue Yonder. It will implement several SaaS-based capabilities within Blue Yonder’s Luminate™ Planning, Luminate Commerce and Luminate Logistics, as well as Luminate Control Tower, all running on the Luminate Platform.

With the company needing to transition from its legacy solutions as a result of moving to UK-based ownership, Asda was looking for end-to-end retail solutions that would cover commercial, supply chain, logistics, and retail operations. This includes artificial intelligence- (AI) powered forecasting, end-to-end supply chain visibility, omnichannel fulfilment, and workforce management capabilities.

With Blue Yonder, Asda will be able to use machine learning (ML) at scale to provide a demand projection with calculated business impact and risk that enables better inventory management, waste reduction and an improved understanding of demand drivers and customer behaviours. It will also leverage ML to optimise pricing strategies reducing excess stock and avoiding waste.

“We are embarking on a large-scale, exciting business transformation project to build our future, in which we want to work with the very best retail technology providers in the market with proven experience and world-class capabilities. We are looking forward to implementing this project with our strategic partner Blue Yonder, as we continue to build a fast, effective and agile business,” said Carl Dawson, chief information officer, Asda.

Each week more than 18 million customers visit Asda’s 645 stores – including 30 supercentres, 392 superstores, 155 supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and are served by over 140,000 colleagues. Its websites for Asda and its clothing label deliver direct to customers’ homes and via click and collect sites across the UK.

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