Barely a year after it launched its big-book nonfood catalogue,
supermarket Asda has shelved large-scale catalogue production
plans. “We are focusing on digital, as that is what our
customers are demanding,” says Leah Watson, Asda’s PR
manager for its George apparel brand and health and beauty. The
final catalogue was printed in late 2009, though Watson says Asda
has not given up on print altogether. “We will be producing
smaller, category-specific magalogues to support the digital
campaigns.”
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