Manhattan Associates has announced that Asda, has chosen Manhattan Active Warehouse Management to help evolve its logistics network in the UK, as the ‘Big Four’ grocer looks to respond to changing customer and market conditions.
Manhattan Active Warehouse Management will help Asda to more efficiently distribute stock, fulfil online orders and manage resources, enabling it to adapt to fluctuations and ultimately, provide better choice and service to its 18 million+ weekly customers.
In addition to delivering a step-change in accelerating the speed of innovation, the application architecture of Manhattan Active Warehouse Management provides an almost limitless ability to automatically scale up to meet shifts in demand. The software is also designed to be easily extended at the data, services and UI level, to meet the unique needs of each customer.
Jon Parry, VP, Asda Logistics Services, commented: “Consumer expectations have significantly changed over the last 18 months, and we need to evolve our technology to drive greater efficiencies from our logistics operation.
“The need to build something which can be responsive to the market both now and in the future is just as important to retail success as the quality and variety of products that you sell. It was the recognition of these shifting consumer expectations and an eight-year relationship with Manhattan that led us to select Manhattan Active Warehouse Management to support our longer-term goals.”
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