Asda is the first UK supermarket to use RangeMe to find new and innovative suppliers of new products. RangeMe has been around since 2014 and is used by over 12,000 buyers across the UK, APAC, and North America.
“We’ve already received hundreds of product pitches from really exciting, emerging suppliers as a result of our partnership with RangeMe,” said Ben Smith, Asda’s senior director of commercial strategy. “Through the launch of Asda’s incubator programme, we hope to work with some of these suppliers to get their products onto the shelves in our stores.”
Nicky Jackson, CEO, RangeMe added: “Asda is an iconic British retailer and supermarket chain and we welcome them to our community. This is an excellent opportunity for suppliers to connect directly with Asda buyers and showcase their products.”
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