AI-powered marketing analytics platform ASK BOSCO® has secured a £4.1m investment from Gresham House Ventures, a growth equity investor specialising in scaling businesses.
The investment supports the ongoing growth of ASK BOSCO®, the platform created by performance marketing agency Modo25, which helps brands, retailers, and agencies consolidate their marketing and eCommerce data into a single dashboard. It enables automated reporting and faster AI-powered insights that optimise digital advertising spend, driving greater ROI and overall marketing efficiency.
The new funding will be used to expand ASK BOSCO®’s senior technical and sales teams. This will create more jobs in their Leeds head office and accelerate growth across the agency and eCommerce markets and support international expansion into the US. It will also launch an AI reporting app in the Shopify app ecosystem bringing enhanced, streamlined reporting and conversational AI capabilities directly to Shopify users.
Hamza Rafiq, investment manager at Gresham House Ventures, said, “ASK BOSCO® is solving a real and growing pain point for digital marketers, empowering them to make faster, smarter decisions by leveraging the data they already have. With a clear vision and strong momentum across the eCommerce and agency markets, we’re excited to support the ASK BOSCO® team as they scale their AI marketing analytics solution.”
John Readman, founder and CEO of Modo25 and ASK BOSCO®, added: “Gresham House Ventures brings a wealth of experience to help us scale at speed. Its backing is a huge vote of confidence in our mission to empower marketers and agencies to make better, data-driven decisions. We’re fired up, ambitious, and ready to take things to the next level with the support and experience of the team at Gresham House Ventures.”
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