ASOS is the latest in a raft of fashion businesses to start carrying a greater number of sustainable products on its site. It has chosen to launch a new category which will feature ethical products in clothing and homewares from brands like Monki, Tommy Hilfiger and Ellesse. Its team will be adding new products daily to the category in response to growing customer demand.
Ethically produced and environmentally friendly options are swiftly moving into the mainstream as young consumers buy into the need to protect the planet and ensure that workers engaged in production are fairly treated.
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