ASOS has revealed that it was forced to use airfreight to bring in stock from overseas suppliers to meet demand due to delays experienced across its supply chain across the festive buying season. Overall sales for the four months to the end of December rose by 2 per cent to reach £1.4 billion. European sales suffered a 3 per cent drop to £390 million due to strict lockdowns causing demand for ‘going out’ clothes to fall. The UK saw a 13 per cent revenue increase to £645 million, with the US also showing growth with a 7 per cent uplift to £172.6 million.
The business said that Topshop had performed well.
Chief operating officer Mat Dunn said: “ASOS has delivered a robust start to the year, in line with the guidance we set out at full-year results, despite challenging market conditions.
“We continued to make progress against our objectives to improve the flexibility and speed of our retail model and accelerate the pace of delivery of our international growth strategy. Looking ahead, while mindful of the near-term uncertainty relating to the pandemic, our guidance for the full year remains unchanged.”
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