ASOS is one of the first UK fashion retailers to offer customers access to its voice shopping guide on Google Assistant. This follows its earlier trial on Facebook Messenger with Enki. It offers customers access to relevant products from the ASOS range which sees 5000 new items uploaded weekly and a total of 85,000 items live at any one time.
“With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the Asos shopping experience as easy and intuitive as possible,” commented Jason Gregory, ASOS senior product manager.
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