ASOS has reported that its overall sales increased by 37 per cent to £911.5 million for the six months to February 28th, with UK sales up by 18 per cent. International sales were up by 54 per cent which CEO Nick Beighton attributed to the weaker pound and ASOS’ investment in price. Beighton also said that performance in the Australian and Russian markets was particularly strong and the business would be bigger and stronger when the pound strengthens.
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