ASOS has reported a jump in sales despite volatility in demand and global supply chain pressure.
Revenue increased by 27 per cent to almost 1.3bn for the four months to 30 June 2021, supported by strong growth in the UK and an acceleration in demand in the US.
The retailer’s active customer base also rose by 1.2m to 26.1m since HY21.
However, ASOS revealed that trading in the last three weeks of the period was more muted, as continued Covid uncertainty and inclement weather, particularly in the UK, impacted market demand.
The retailer said it anticipates “a measure of volatility” to continue in the short term. However, it still expects overall full year adjusted PBT to be in line with expectations.
Nick Beighton, Asos CEO, commented: “ASOS has delivered another strong performance against a backdrop of continued social restrictions and global supply chain pressures, and I would like to thank our ASOS team members for their continued commitment, resilience, and enthusiasm through the pandemic.
“Although mindful of the continued impacts of the pandemic on our customers in the short term, we believe that the structure of the global e-commerce fashion market has changed forever, which will drive an increase in online fashion sales over the long term. We’re excited about the size of the prize ahead of us and the opportunity of delivering on our ambition of being the number one destination for fashion-loving 20-somethings.”
Share