ASOS has intensified its focus on eliminating what it calls ‘problematic or unnecessary’ plastic packing with a pledge to be using 100 per cent recycled or renewable content in its packaging by 2025, with at least 30 per cent comprising post-consumer waste. It will also look to encourage customers to return packaging for recycling.
“We’ve been working hard to reduce our use of plastic across ASOS, including investing in developing our ASOS mailing bags, which will contain 65 per cent recycled material in the new year and are already recyclable,” said responsible sourcing director Simon Platts. “However, there’s always more we can do, which is why we’ve become a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment. This formalises our commitment to reducing our use of plastics, through measures such as increasing the amount of used ASOS bags we recycle into new packaging and introducing a reusable packaging trial in the early months of 2020.”
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