ASOS is joining the movement to boycott animal derived products in its fashion ranges. It has pledged to ban items which include silk, mohair, cashmere and feathers from its site from January 2019 as well as products which use down, teeth, bones and mother of pearl.
ASOS policy on this says “ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics. ASOS is committed to working with industry expert groups to support the ongoing research, development and implementation of animal welfare standards and transparency in the leather supply chain.”
The move by ASOS follows that made by Zara, Topshop and H&M in respect of mohair but to a further degree in the knowledge that its customers, twenty-somethings, are moved by the issues in and around animal rights and welfare.
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