Following a trading statement covering the three months ended 28th February released in March, ASOS today updated the City on its
financial performance for the first half of 2013. During the year, says chief executive Nick Robertson, ASOS further improved its offer, including investing in product price and quality, enhanced delivery options, a broad range of marketing initiatives, local teams in international territories and continual improvement to its mobile and international technology platforms. He added that progress on the company’s eCommerce sites for Russia and China “remains on track”.
These improvements saw retail sales at ASOS soar 34 per cent to £352.3 million and pretax profit rise 11 per cent to £25.7 million.
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