Astound Commerce has announced the appointment of Terry Hunter as UK Managing Director. Terry will operate from Astound’s new London office in Hoxton Square, gained as part of Astound’s recent takeover of the UK team running digital creative agency Firedog. Astound also took the opportunity to announce five new European customer wins, including Mothercare, Gymshark, Pret, Anya Hindmarch, and Space NK. Tasked with heading up Astound’s UK operations, Hunter is the founder and former CEO of eCommerce consultancy Tryzens. He brings over 20 years of enterprise technology leadership expertise to the role, together with more than a decade’s experience in digital design and delivery. The appointment comes as Astound Commerce, which already serves many of the world’s premier brands and retailers – including Adidas, Bally, Belstaff, Jimmy Choo, L’Oreal, and Under Armour – looks to establish a base of operations for Astound in the UK to drive its European business forward.
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