September will see the launch of Aubin by Peter Williams who has secured the support of Next. Williams had originally founded Aubin & Wills in 2008 but had set it aside to focus on the development of Jack Wills which eventually ended up, in 2019, being bought out of administration by Sports Direct following a period in private equity ownership.
Peter Williams
Next has taken a 33 per cent stake and will launch the Aubin brand on its Total Platform service and take care of the back-end logistics. Williams will open an Aubin store and commence online sales on September 7th.
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