Authentic Brands Group has announced that it has signed a definitive agreement to acquire Boardriders which is home to the Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua brands. Boardriders is active in 35 countries via its eCommerce channel and is sold in the USA, Europe, Australia and Asia via 500 of it own stores and concessions, as well as 7000 wholesale accounts, generating revenues of US$2.9 billion annually.
“We are thrilled to have completed the next phase of the Boardriders acquisition process,” said Jamie Souter, founder, chairman & CEO of Authentic Brands Group.”The Boardriders brands are at the forefront of a growing consumer demand for authentic brand experiences, and we look forward to working with the management team to further unlock each brand’s rich heritage and reinforce their positions as leading consumer brands worldwide.
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