Baldock resigns from Shop Direct CEO role


Shop Direct has confirmed the resignation of Alex Baldock who will leave the CEO post next year. Baldock has been in the top role at the increasingly profitable business for five years. It is not known whether a replacement has already been identified or what Baldock plans to do next. 

“I’ve loved my time at Shop Direct. It’s been a pleasure and a privilege to lead this exceptional team through such a rapid and far-reaching transformation,” said Baldock, adding, “It’s now time for me to move on to the next challenge, but I will do so with fond memories and full confidence that the business will continue to thrive under new leadership.”

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